Commercial suicide threat?

everybody hates those pop-up commercials...
but you never think about what they say because it's always so irrelevant. But just before i got one that chocked me quite a bit! it said: There's a place in hell for women who don't help other women! i'm pretty stoned that they are allowed to write stuff like that. When you se it you just start making a list of women you've helped just to make sure that you are no sinner! That is one shitty commercial. what is even the purpose whit a commercial like that i ask myself that question...